Privacy policy

Updated Privacy Policy

Last updated: September 10, 2026

Shine In operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Shine In is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, interact with our advertisements on third-party platforms, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

  • Account information including your username, password, security questions, preferences, and settings.

  • Transaction information including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device and Network information including information about your device, web browser, IP address, network connection, time zone, locale, and unique online identifiers (such as advertising IDs, cookie IDs, and pixel tags).

  • Usage information including information regarding your interaction with the Services, including how, when, and where you interact with or navigate the Services, products viewed, and ad clicks/conversions.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

  • Automatically through the Services including from your device when you use our products or services or visit our websites, through cookies, web beacons, tracking pixels, and similar technologies;

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

  • From advertising partners and social media platforms including Meta (Facebook & Instagram), TikTok, and Google.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfill orders, remember preferences, send order/account notifications, facilitate returns, enable product reviews, and recommend products.

  • Marketing, Remarketing, and Targeted Advertising: We use your personal information to deliver targeted advertisements, remarketing campaigns, and promotional communications via email, SMS, postal mail, and across third-party networks (including Google Ads, Meta Ads, and TikTok Ads). This includes creating custom and lookalike audiences on advertising platforms based on your browsing habits, add-to-cart actions, and past purchases.

  • Analytics and Measurement: We utilize analytics and conversion tracking tools (such as Google Analytics, Meta Pixel, Meta Conversions API, and TikTok Pixel) to measure campaign effectiveness, understand user behavior, optimize our website layout, and improve our promotional efforts.

  • Security and Fraud Prevention: We use your personal information to authenticate your account, secure payments, detect, investigate, or take action regarding potential fraudulent or malicious activity, and protect our services.

  • Communicating with You: We use your personal information to provide customer support, maintain responsiveness, and preserve our business relationship with you.

  • Legal Reasons: We use personal information to comply with applicable law, respond to valid legal requests, enforce our terms, or participate in legal proceedings.

How We Disclose Personal Information & Advertising Technologies

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes subject to this Privacy Policy. Such circumstances include:

  • Service Providers & Shopify: With Shopify, IT vendors, payment processors, cloud storage, logistics/shipping partners, and customer service tools.

  • Advertising & Analytics Partners: We share device information, usage data, and hashed customer information (such as email or phone numbers) with advertising platforms, including:

    • Google (Google Ads & Google Analytics): We use Google Ads and Analytics to serve targeted ads and track campaign performance. Google uses cookies and tracking technologies to analyze website activity. You can learn how Google handles data by visiting Google's Privacy Policy and opt out of personalized ads via Google Ads Settings.

    • Meta (Facebook & Instagram): We use Meta Pixel and Meta Conversions API to measure, optimize, and build audiences for ad campaigns. Meta may process your data according to their Meta Privacy Policy. You can manage Meta ad preferences in your Facebook/Instagram account settings.

    • TikTok: We use TikTok Pixel and TikTok Events API to display relevant ads and track conversion events. TikTok collects device and interactions data pursuant to the TikTok Privacy Policy. You can adjust your ad preferences within TikTok account settings.

  • Consent & Direct Interaction: When you direct or request us to share information (e.g., social media login widgets, embedded media).

  • Corporate Transactions & Legal Obligations: In connection with mergers, acquisitions, bankruptcies, or legal compliance (e.g., subpoenas or law enforcement requests).

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and server-side tracking (such as Conversion APIs) to power our website, remember preferences, and perform web analytics and targeted advertising. Most browsers automatically accept cookies, but you can configure your browser to block or remove them. Note that blocking cookies may affect your site experience and accessibility to certain features.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information submitted to the Services will be transmitted to and shared with Shopify and third parties across various jurisdictions. To learn more, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may contain links to platforms operated by third parties (including social media networks). We do not control and are not responsible for the privacy practices of third-party platforms. Please review their privacy notices directly before interacting with them.

Children's Data

The Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion.

Security and Retention of Your Information

We implement reasonable security measures, but no system is completely impenetrable. Information sent over unsecure channels may not be secure while in transit. We retain personal information based on operational needs, legal requirements, account maintenance, and contract enforcement.

Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

  • Right to Access / Know: Request details about personal information we hold about you.

  • Right to Delete: Request deletion of personal information we maintain.

  • Right to Correct: Request corrections to inaccurate information.

  • Right of Portability: Request a copy or transfer of your data.

  • Right to Opt-Out of Targeted Advertising / Sale / Sharing: Request to opt out of targeted ad processing or data sharing for cross-context behavioral advertising. You can exercise this choice through web consent banners, browser signal preferences (such as Global Privacy Control at https://globalprivacycontrol.org/), or by contacting us.

  • Marketing Opt-Outs: You may unsubscribe from marketing emails at any time using the unsubscribe link located in our emails.

To exercise your rights, please reach out to us using the contact details below. We will not discriminate against you for exercising your privacy rights.

Complaints & International Transfers

If you have concerns about our data processing, please contact us. You may also lodge a complaint with your regional data protection authority. We may store, transfer, and process your data outside your country of residence, adhering to recognized transfer mechanisms (such as Standard Contractual Clauses) where required.

Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us at:

  • Phone: +92 302 2858612

  • Email: shinein83@gmail.com

  • Address: Shine In, Govt Reformer Girls High School; Judge Wala, Faisalabad B11BD, Pakistan